Strategic Brand Management

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One of the most valuable business assets you can invest in and develop over time is your Brand!

But what is Branding exactly and why is it so important?

Many people think that Branding is a cool logo encased in splendid graphics. But that doesn´t live up to what Branding really is. To answer the question fully of what Branding really is, the answer can be only: It´s EVERYTHING! It communicates value propositions, creates memorable customer experiences, fosters meaningful connections, boosts company value, and attracts the right employees. Brands are incredible valuable assets because of their power to create trust and wide scale recognition. 

You can activate your full potential and make your Brand a more important driver of business performance. We will provide you with concepts and techniques to improve the profitability of your Brand. 

We can develop a Brand Strategy for you from scratch - if needed - that will allow you to set you apart from your competition, attract the best employees, drive Brand awareness, build repeat business, and inspire referrals. 

Beyond that, B29 Consulting developed a unique analysis method for multi-level Brand Audits with comprehensive examinations and deep diagnostics of your existing employer and corporate Brand, including study of the competitive landscape and the cultural context in which your Brand needs to operate. 

Similar to accounting audits, our Brand Audit includes systematic, independent, and periodic examinations of Brand environments, its objectives, strategies, and activities with a view of determining problem areas and opportunities, and recommending a plan of action to improve performance. The Brand Audit can also be used to assess if current sources of Brand equity are still satisfactory, set new strategic directions, and explore what challenges and opportunities exist for your Brand. 

We can consult you on the subject matter of Sustainability Branding and how to elevate your Brand into being more socially responsible.

Understanding the importance and role of Strategic Brand Management we extended our expertise to Branding-beyond-Boarders, which takes a close look at global consistencies and multi-cultural localizations. Our rationale for expanding into Branding-beyond-Boarders consists in outlining advantages and disadvantages of a global program, defining the global Brand and its strategic steps, and describing how to tailor different marketing mix elements to global markets.